My business has morphed...

I love creating user friendly web content. This is probably why most of my recent work has been on web content projects. It feels like the business has morphed and now it's time to officially reposition myself.

I've already changed my response to, "what do you do?". I now reply, "I help small businesses create user friendly websites."

Now you might have noticed how I started the post talking about web content and now it's about websites. It seems to me that there's really no point having user friendly content if the fonts are hard to read, the pages difficult to navigate and the general feel completely at odds with the businesses' personality.

If you're Amazon you'll have your User Experience Team making sure every element of the site from search to shopping carts is user friendly. Small businesses don't need a team of people. But, they might need someone, inside or outside the business, who knows about user experience and can drive the project of making a user friendly website.

If they don't have someone who can do this, or someone who has time to do it, I'm going to be the person they can hire.

So that's the idea so far. I'm on the hunt for web designers who share my passion for the user's experience. This way we can offer clients a package of content, design and project management.

I'd love to hear your thoughts on what businesses need, what they already know and what they want from their websites. Add a comment or for in-depth chats I'm always free for a cup of tea, tasha.golding@gmail.com.