In the world of website design there is this lovely idea of 'user experience'. I've become quite interested in user experience. Personally, I've always been very definitive about sites I love to use and those I don't. My opinion on how a company relates to me has been heavily influenced by the way they let me experience them.
As I've worked with clients over the past few months I've felt like this idea of the user's experience is the thing that I've been driving at, I now have a handy phrase for it. I love the way the web has driven us to discover these ideas and make them part of our everyday experience.
There's an interesting article here from a company that help businesses create amazing user experiences on their websites - they've helped some of my favourite sites so I think they know their stuff. Flow Interactive - What makes us happy what makes us stupid
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